Shopify development services

Shopify development for brands that have outgrown a stock theme

We design and build Shopify stores that look like your brand, load fast on mobile and are easy for your team to run: custom themes, richer product pages, cart and checkout customisation, migrations from WooCommerce and other platforms, and the integrations that run your marketing.

When a theme and a few apps stop being enough

Most Shopify stores start with a theme and a stack of apps. It works until it does not: pages get slow as apps pile up, product options outgrow what the theme can show, every launch needs a developer, and the store stops looking like the brand.

We fix that with a custom or heavily customised theme built on Online Store 2.0 sections, so your team can build pages themselves, and with code instead of extra apps where the app is only there to patch a gap.

What we build on Shopify

Custom Shopify themes

Responsive, on-brand themes built on Online Store 2.0 sections and blocks, so marketing can rearrange pages without a developer.

New store builds

End-to-end setup: products and collections, payments, shipping, taxes, domains and localisation for your markets — including the Gulf, UK, EU and US.

Product and cart customisation

Bundles, variant swatches, personalisation such as engraving, upsells and conditional logic — built into the theme rather than bolted on with apps.

Migrations to Shopify

Moving from WooCommerce or another platform with products, customers, orders and URLs carried over, and redirects in place so search rankings survive.

Integrations and apps

Klaviyo, reviews, WhatsApp chat, Meta Pixel and analytics set up properly, plus custom integrations with your ERP, inventory or CRM through the Shopify APIs.

Ongoing store management

Launches, theme updates, app changes and performance work on a monthly plan, so the store keeps up with the business.

Shopify stores we have built

What we do differently

Fewer apps, faster store

Every app adds scripts to every page. Where an app only fills a small gap, we build it into the theme — usually a measurable speed gain on mobile.

Sections your team can use

Templates and sections are designed with whoever runs the store, so launches and campaigns do not wait on a developer.

Tracking from day one

Meta Pixel, analytics events and email flows are set up at launch, so you can see what sells and retarget visitors immediately.

Migrations that keep your SEO

Old URLs mapped to new ones with redirects, so the store does not lose the search traffic it already earned.

How a Shopify project runs

  1. 1

    Store audit or brief

    We review your current store (or brand guidelines and catalogue for a new one), apps, speed and the pages that sell.

  2. 2

    Design

    Key templates designed first — home, collection, product, cart — and agreed before development.

  3. 3

    Build and integrate

    Theme development, store configuration, migrations and integrations on a development store you can click through.

  4. 4

    Launch

    Redirects, tracking, payment and shipping tests, then go-live with us on hand.

  5. 5

    Grow

    Optional monthly management for launches, updates and performance.

Technology

Shopify

  • Liquid
  • Online Store 2.0
  • Shopify CLI
  • Storefront & Admin APIs

Frontend

  • JavaScript
  • HTML/CSS
  • Tailwind CSS

Marketing & reviews

  • Klaviyo
  • Judge.me
  • Meta Pixel
  • GA4
  • WhatsApp chat

What drives the cost

A theme customisation is a small project; a custom theme with migration and integrations is a larger one. We quote a fixed price after a short call and a look at your store or catalogue.

  • Custom theme vs customising an existing one
  • Number of unique templates (product types, landing pages)
  • Product options, bundles and cart logic
  • Migration size: products, customers, orders, URLs
  • Integrations with ERP, inventory or CRM
  • Number of markets, languages and currencies

Who this is for

  • Brands whose stock theme no longer matches the brand or the catalogue.
  • Stores slowed down by too many apps.
  • Businesses moving to Shopify from WooCommerce or another platform.
  • Brands launching in new markets such as the UAE, Saudi Arabia, UK or US.

Related services

Shopify Development: common questions

Tell us about your store

Tell us what you are building or what needs fixing. You will hear back from an engineer — not a sales rep — within one business day, usually with questions or a rough approach.

No newsletter, no sales sequence. We use your details only to reply.

DablewDevs

Your enquiry goes straight to our engineering team — the people who will scope and build your project, not a sales desk.

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